Department store retailer John Lewis has announced the appointment of Andreas Nicolaides to lead its newly created customer planning team.

Andreas Nicolaides will join the business in October as Head of Customer Planning & Channels. His remit will include modernising and optimising John Lewis’s marketing across stores and online in a way which deepens relationships with its customers. The role will also optimise the use of marketing assets to deliver commercial value for the business.

Andreas has a strong record as a performance marketing specialist and brings a wealth of experience across a range of high profile brands. Most recently he was general manager for N Brown. Within this role he led a team of marketing, digital and commercial professionals and had total responsibility for trading and commercial performance.

He began his career in Moneysupermarket where he spent 5 years looking after SEO and paid search across all channels. His extensive agency experience, including at Carat, has involved driving performance marketing for a wide range of household names including Boohoo, Halfords Thomas Cook, and the Fragrance Shop.

Charlotte Lock, John Lewis Partnership’s Customer Director, said: “Andreas brings a wealth of experience as a data driven media and marketing specialist across a very wide portfolio of successful brands.

“John Lewis already has huge loyalty from our customers and we are delighted that Andreas will be driving forward our marketing planning to deepen this relationship even further.”