Home improvement retailer Kingfisher plc, owner of B&Q and Screwfix, has renewed its technology partnership with Virtualstock, Europe’s largest dropshipping and curated marketplace SaaS platform.

Kingfisher’s decision to renew its partnership with Virtualstock via a 3-year contract underscores the value and effectiveness of Virtualstock’s technology in driving success within the home-ware retail sector.

Virtualstock’s technology is used to support 1,100 stores B&Q stores across eight different countries in Europe, with the renewal signifiying a continued dedication to harness cutting-edge technology to enhance operational efficiency, deliver an unparalleled customer experience and scale B&Q’s online offering at pace, introducing: new products, ranges, and markets – without the need for internal IT involvement or architectural changes.

Paul White, Commercial Director, at B&Q, comments: “Virtualstock technology wraps around our existing IT infrastructure enabling us to scale our online offer at pace, introducing new products, ranges, and markets.

“Dropship is a route that enables us to build a broad portfolio of products giving our customers both choice and accessibility. We look forward to continuing to work in partnership with Virtualstock as we continue to expand our offer and grow our online business.”

Virtualstock added: “Virtualstock is delighted to announce the renewal of its strategic partnership with Kingfisher plc for a further three years. B&Q have selected Virtualstock as its platform of choice to extend online product ranges, offering customers more choice and driving revenue.

“The dropship channel, via Virtualstock, allows B&Q to keep control over its range and ensure a great customer experience. Virtualstock’s consultative and flexible approach has enabled B&Q to expand its dropship channel without the requirement for internal IT involvement or architectural changes.”