The Cotswold Company, the digitally-led premium handcrafted furniture and homeware brand, has announced it has completed a significant programme to upgrade its showrooms across the UK.

Founded in 1996 in the heart of the Cotswolds, The Cotswold Company sells thoughtfully designed, carefully crafted premium furniture and accessories. All products are based on timeless design, created to be functional and champion traceable timber that is built to last.

Enhancing the company’s experience-led retail model, these upgrades include improvements to visual merchandising, tweaks to in-store layouts and the roll-out of its innovative Upholstery Hubs – an in-showroom offer that provides customers with a one-stop-shop for all their upholstery needs. To create a seamless shopping environment, the Upholstery Hubs have been carefully designed for a fully customisable product. Displays will feature longer drapes, 50 ‘take-home’ swatch fabrics as well as new sofa cards and foot colour options. 

The launch of its Upholstery Hubs comes on the back of strong demand for the Group’s growing range of high-quality upholstery products. In the year-to-date, revenue generated by upholstery products has increased by 96% as consumers increasingly move away from throwaway furniture in favour of long-lasting, timeless pieces. Strong demand has been driven by its best-selling styles – including Talbot and Morris which have increased fivefold year-on-year – and the launch of new modern styles like ‘Jackson’, which have also performed well.

Through its nine strategically located showrooms, including its newly opened site in Bath, the brand provides customers with a variety of high-quality in-store services as well as expert advice on product specifications and styling.

Ralph Tucker, Chief Executive Officer at The Cotswold Company, said: “Upholstery is becoming a really important part of our business. In the year to date, we have seen strong demand for sofas, love seats and armchairs, as our customers have sought out high-quality, timelessly designed products for their homes. To meet this growing demand, we are excited to roll-out our Upholstery Hubs, which make it even easier for customers to browse our upholstery styles, get design inspiration, and seek expert advice from our in-store colleagues. This, combined with our relentless focus on brand and product quality, will help us deliver on our medium-term target to become one of the UK’s leading, premium handcrafted homeware brands.”