AI specialist Presti has announced the successful closing of a $3.5m seed round as the company looks to build on its momentum.

The seed funding round was led by Partech, alongside a handful of angel investors including the likes of Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier and Julien Hirth.

Presti is starting out to revolutionise product photography through generative AI for the furnishing industry. The company provides a solution to generate tailored, high-quality imagery solutions that significantly reduce production time and costs.

“Our mission is to make high quality product imagery accessible to all brands, allowing them to showcase their products in the best possible light without the traditional cost and time constraints. We’re excited about this round of funding as it allows us to further develop our technology and expand our market presence”, said Nabil Toumi, co-founder and CEO of Presti.

The fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings.

The company is committed to delivering even more advanced solutions to brands worldwide, helping them create compelling visual content that drives their digital marketing efforts.

Boris Golden, General Partner at Partech, commented: “We’ve been truly blown away by how quickly Presti has built a technology and product making them a highly credible and differentiated player in this competitive space.

“Most importantly, we have strong conviction and a genuine belief that the Presti team has the talent, skills, and ambition to perfectly navigate this fast-moving space and become a leader of verticalized high-end product imagery for commerce, powered by generative AI, and we’re excited to back this exceptional team.”

The company has also announced a strategic partnership with furniture e-tailer Maisons du Monde fostering its leading role in AI-driven product photography for the furniture industry, offering best-in-class photorealism and customisation.

“Right from the start we have been impressed by the solution that Presti is offering. It not only reduces the cost of marketing, but also accelerates our product launch cycle. With Presti, we bring our products to market faster and with stunning, precise imagery. It’s a game-changer for our business!” said Constance Fouquet, Digital, IT & B2B Director at Maisons du Monde.

Read our interview with Presti on how they are Transforming furniture with AI.