National bed and mattress retailer Bensons for Beds has confirmed the opening date for its new, and first, store on the Isle of Wight.
The retailer is moving to the north of Newport the town centre, at the popular Towngate Retail Park on James Street, and its inaugural Isle of Wight store will see Bensons take on 6,630sqft of trading space and employ four staff from the local area.
The new store, which officially opens on 2 August 2024, has been expertly designed to showcase a huge range of beds and mattresses as it invests significantly in building a portfolio of brands that cater to every sleep need, with the majority being produced at its own manufacturing centre in Cambridgeshire.
Bensons for Beds’ own ranges, Simply by Bensons and Slumberland, are handcrafted to order in the UK at Bensons’ dedicated British Kitemark quality accredited factory in Huntingdon, Cambridgeshire.
Bensons Newport manager, Hannah Cassidy said: “We are really excited about opening our first ever store on the Isle of Wight, and bringing the Bensons brand to Newport. Bensons stands for great quality bed furniture for a lower price, and we can’t wait to open our doors to customers this weekend for them to explore the ranges we have on offer.
“Whether you’re a hot sleeper, an all-night mover or like that little bit of extra room, we have a wide selection of beds and mattresses to suit everyone’s individual sleep needs, and my team will be dedicated to giving our customers everything they need to wake up on the right side of the bed!”
Bensons for Beds has also appointed krow Group as its new lead creative agency following a thorough pitch process.
krow Group has been chosen to spearhead Bensons for Beds’ entire communications strategy, from creative ideation to campaign activation. The agency’s remit is to craft a fresh brand proposition and campaign for the brand.
The partnership started in July with the first campaign due to launch at the end of the year.
Lisa Richards, Head of Marketing at Bensons for Beds comments: “We’re excited to begin our relationship with krow Group and work with them to continue to gain share of voice and cut through in a crowded market. The agency has an impressive track record of successful campaigns and we look forward to them bringing their creative expertise to our comms.”
Blake Armstrong, Group Managing Director at krow Group comments: “Bensons for Beds is an iconic name in British retail, and we’re delighted to be working together as they embark on this brand evolution journey. We can’t wait to leverage our expertise in strategy and creative to propel them towards their ambitious goals.”
