David Smeaton, Toby Smeaton and Ross Yeardley all share an insight into the legacy of Healthbeds & Smeaton Brothers.
Nestled in Rotherham, South Yorkshire, Healthbeds & Smeaton Brothers has upheld a tradition of excellence in crafting luxury beds and mattresses since 1893. Founded on principles of quality, longevity, and family values, this sixth-generation family business blends heritage craftsmanship with modern innovation to offer an unparalleled sleeping experience.
To uphold their core values and drive future growth, the company has undergone a dynamic transformation, guided by Toby Smeaton, who assumed the role of Deputy Managing Director, together with his brother-in-law Ross Yeardley, appointed as National Sales Manager. The duo, working alongside Managing Director David Smeaton’s 45 years of experience, plan to build on its success and continue to grow.
“David’s guidance ensures we stay true to who we are as we evolve,” Ross said. “We’re committed to maintaining our identity while pursuing corporate success.”
Toby, who has worked in every aspect of the business for over a decade, from bedding manufacture, deliveries and sales, echoed Ross’ commitment. “We feel we have a clear view of where we will lead the company, building on our success in the past 18 months and the wealth of expertise in the factory we have. We hope to ensure a bright future for our family business.”
And that future starts now. As a team, the company is driving product development, all geared towards exceeding customer expectations, while blending tradition with evolving innovation. Part of this strategy is marrying comfort and quality, but in a sustainable way.
“We understand that choosing the right bed is not just about comfort—it’s an investment in quality sleep and well-being,” explains Ross. “That’s why every mattress we develop undergoes rigorous roller testing, simulating 14 years of use to ensure durability and performance.
“These tests allow us, and the customer, piece of mind that what they are buying is more than fit for purpose. This is reflected in our fantastic word of mouth sales, often being passed down in the family from generation to generation.”
In keeping with product quality, sustainability is another core pillar of the company’s ethos, with the business certified by the National Bed Federation and endorsed by the Vegan Society. “We are committed to ethical practices and sustainability,” Toby says. “All materials, including FSC-certified timber, are responsibly sourced locally whenever possible, reflecting our dedication to environmental stewardship.”
Healthbeds & Smeaton Brothers also works closely with local waste management companies and is a “proud” zero to landfill company. The factory it currently operates from was bespoke built to meet their sustainable-focused targets, and even includes solar electricity to endorse their greener goals further.
As indicated earlier, the company’s commitment to customer satisfaction is paramount to ongoing growth and future success. David explained further: “Beyond our product excellence, what truly sets us apart is our unwavering dedication to customer satisfaction.
“With a team largely composed of long-serving members—many with over two decades of tenure—customers benefit not only from expert knowledge but also from a personal touch rarely found in today’s market.
“Our staff aren’t just employees—they’re family. Their commitment ensures that every customer receives the care and attention they deserve and it’s something we’re really proud of.”
Looking ahead, Healthbeds & Smeaton Brothers remains committed under their leadership trio, promising a future that honours heritage while embracing new market opportunities. “We will continue to innovate, blending traditional craftsmanship with modern advancements to meet the evolving needs of our customers,” adds David.
“We pride ourselves on combining handmade artistry with precision technology. It’s this balance that allows us to maintain the highest standards of quality while adapting to contemporary demands.”
As the company embarks on their next chapter, Ross reaffirmed that Healthbeds & Smeaton Brothers remains steadfast in their mission to provide “unparalleled comfort and luxury”, ensuring that every bed is not just a purchase, “but an investment in a good night’s sleep and lasting quality”.
