Erika Vipas, Head of Buying at Oak Furnitureland, shares an insight into top trending products.
August is a key moment for the home, as consumers enjoy the last of the summer entertaining period and meet up with friends alfresco, while keeping an eye on the upcoming autumn dinner party season.
Storage and family-focused items are crucial around this time. With the lighter days and warmer weather, the summer months bring a preference for lighter wood and natural or wash finishes. This is particularly befitting for kitchen and dining areas.
At this time of year, some of our best-performing products include the Wren Ottoman, which features an elegant silhouette and handy under bed storage, and the Romsey, a large natural oak larder that combines style with storage.
As we head towards the August bank holiday, the real hero is dining. Consumers are looking for a refresh and are starting to think about the upcoming longer evenings that draw in across the next season, with the promise of hosting dinners with friends at home.
The dining room is the hub of excitement and sees the most love. Sideboards, dining tables, tall storage and drinks cabinets are stealing the spotlight with growing popularity. This room is the perfect canvas for trend-driven pieces that bring personality and style to your space.
For Oak Furnitureland, this means our stylish finishes are especially popular at this time of year, adding something unique and eye-catching to everyday decor/ furniture.
This could mean embodying modern luxury with acacia and marble accents, as seen in our popular Islington range. Or, it could showcase the elegant designs of our Gatsby collection, featuring luxe, washed oak with refined grooved details that elevate each piece.
The Autumn season brings with it a shift in tastes towards richer woods and dark stains. We see consumers drawn to materials with a heavier patina, as the upcoming party season inspires a search for statement items to elevate and display.
Our urban cool Stowe range perfectly encapsulates this with its stylish curvature and blend of wood, metal and marble, making it a standout product.
We’re also seeing a touch of Christmas opulence creeping in early with the introduction of gold and bronze accents, alongside the bold influence of black metal. Lighter wood designs feature stylish finishes with beautiful grains, putting a fresh spotlight on textures and carved details.
Consumers are embracing more playful colour choices as we head into the autumn season, reflected in their upholstery choices featuring rich, warm tones. From mustards and gingers to russet and honey colours, there’s a vibrant mix. The Montgomery 3 seater sofa embodies this trend perfectly with its Saffron Fabric available in deep seasonal hues.
This contrasts with cooler colours, where blues are leaning towards more pink undertones, and deep evergreens and moss hues are making a comeback.
For those who prefer neutrals, they won’t be disappointed. These tones are consistently popular, but as we head into September and October, neutrals begin to warm up to complement the deeper shades found this season.
For Oak Furnitureland, quality is our constant focus year-round. Our furniture is made to last and to be loved from season to season, with beautiful colourways and finishes to suit every taste.
