Danish furniture retailer JYSK has announced the introduction of lyocell bed sheets as an alternative to cotton.
Lyocell is a good alternative to cotton and offers several advantages for textile production in JYSK products. On 25 June, three new series of bed sheets were launched for sale in all JYSK stores worldwide.
JYSK said that 35 % of the material composition in these sheets will now be from lyocell, which is a fabric made from wood pulp from eucalyptus trees.
Berit Stokholm Christiansen, Senior Category Manager, Duvets, Pillows, Bed linen & Sheets, said: “Customers will not notice any difference in the quality of the bed sheets with more lyocell.
“In fact, the sheets will feel just as smooth and soft on the skin. It has good breathability, and offers long-lasting durability, making the sheets ideal for everyday use.
“One of the things we focus on in JYSK is the raw materials used for our products, and we are always looking for new materials that can be incorporated into our products.
“Lyocell is an interesting alternative to cotton as the amount of water used in the production process is lower than for cotton production.”
In 2025, JYSK added that the plan is to introduce a selection of bed linen made with more lyocell.
Furthermore, JYSK will save 78 tonnes of plastic packaging on curtains, changing from plastic packaging to cardboard bellybands on ready-made curtains. The change is part of JYSK’s strategic work to reduce the use of plastic.
JYSK is working strategically on reducing the use of plastic in its packaging materials. During the last couple of years, a change from plastic packaging to cardboard bellybands has reduced the use of plastic remarkably on several product groups. Now the next category is also joining the cardboard wave.
By changing the packaging from plastic to cardboard on ready-made curtains, JYSK will save around 78 tonnes of plastic every year. The improvement has already been introduced on all curtain subgroups in all JYSK stores around the world (except string curtains).
“The primary reason for this change is to reduce our use of plastic, and 78 tonnes is quite a significant reduction. With the new packaging, you also see the colours of the products more clearly, which attracts more attention. The feedback from our colleagues in the stores is that it looks nice and gives a more consistent impression along with the bellyband on other product groups,” says Lene Østerberg, Category Buyer Window Dressing.
The plastic packaging can still be seen for a period, until all products with the old packaging are sold. JYSK is currently also looking into optimising the packaging for blinds.
