Furniture manufacturer ercol has announced the opening of ercol Chelsea, its first ercol branded store, opening this Autumn in London, on the Kings Road.

The 3,500sqft flagship store in Chelsea will introduce the collection to a new audience and demographic, whilst strengthening the brand’s UK distribution.

“Over the past few years, ercol has focussed on strengthening its distribution and quality of retail with their independent network outside of the M25, always keeping an eye on the right opportunity to access the inner London market,” the company said.

“The ercol franchise store will create closer relationships with the end consumers, the design community and allow the company to engage more frequently with the National Press and Media.”