Toby Smeaton, Deputy MD, and Ross Yeardley, Sales Manager, at Healthbeds & Smeaton Brothers, detail what to expect to see during this month’s NBF Bed Show and how the bed manufacturer is leading the future of bed making through tradition and innovation.
In a rapidly evolving market, Smeaton Brothers has proven to be a leader not only in craftsmanship but also in modern innovation. With a successful Bed Show last year and the guidance of new leadership, the company is set to continue its momentum with exciting new developments.
The Impact of Leadership and Diversification
Under new leadership, Smeaton Brothers has reimagined its approach, modernising the way it thinks about products and customers. The company has successfully diversified its business into three distinct sectors:
Smeaton Brothers – for natural and traditional bed making.
Healthbeds – for modern and technical innovations focused on support and wellness.
Healthbeds InMotion – offering adjustable beds suitable for all ages.
“This strategic diversification has not only resonated with the market but also reinvigorated the brand, driving excitement and success,” says Ross Yeardley, Sales Manager.
Customer-Centric Innovations
Listening to customer feedback has been at the heart of Smeaton Brothers’ strategy too. Recognising the need for enhanced in-store point of sale and marketing, the company is developing new signage and display stands to support retailers who have shown great loyalty. “This initiative is all about improving overall professionalism and providing customers with the same level of support that Smeaton Brothers has received over the years,” Toby Smeaton, Deputy MD, said.
Exciting New Releases
The upcoming exhibition will also showcase the redesign of the much-anticipated Smeaton Ultimate collection. “It features a new and improved “ProEdge Technology” spring system, lavish layers of wool fillings and a refreshing contemporary finish,” revealed Ross.
And it doesn’t stop there. Smeaton Brothers continues to set itself apart while honouring its traditional craftsmanship roots. “A standout feature of this new range is the optional luxury wool topper, designed to improve comfort for all sleepers, with particular benefits for side sleepers,” Ross said.
An Invitation to Experience the Future of Bedding
This year’s show will be an opportunity for buyers to experience firsthand the craftsmanship and innovation that have made Smeaton Brothers a leader in the industry. “While the redesigned Smeaton Ultimate collection is sure to impress, we also have something special up our sleeves,” teases Ross, adding that there will be “an exclusive new range that unveiled only at the show”.
This is an opportunity “not to be missed”, as those who visit the stand will be the first to discover the latest in their line-up, something they promise will make a lasting impact. “Don’t miss the chance to see what we’ve been working on – you’ll want to be there to experience it for yourself,” adds Toby, “And we can’t wait to welcome you to our stand.”
As Smeaton Brothers prepares to exhibit once again, the sixth-generation family business continues to lead with innovation while staying true to its legacy, which dates back to 1893, delivering over 130 years of excellence in crafting luxury beds and mattresses.
