Siren Furniture is set to unveil brand-new trend-led upholstery collections exclusively at Long Point, 16th-18th September 2024.
The launch of a further four new models at the September show swiftly follows the recent reveal of its largest-ever launch of traditional and trend-led collections and a dramatic showroom redesign, which marked the step-change in design aesthetic and expansion for the brand.
Highlights include the expansion of its show wood ranges to introduce new accent chairs, more models with contemporary curved silhouettes and new fabric additions, including leather options for a comprehensive leather offer.
The latest developments and the upcoming launch of a new website reflect Siren’s bold ambition to grow the brand and continue momentum to take steps in an evolving creative direction. Investing in product development, technology and luxury design will increase Siren’s range offering and appeal to its existing and new customers, whilst maintaining solid customer care and communication.
Housed on the 2nd floor of the iconic Harrington Mill, this year Siren has transformed the entirety of its showroom to create defined trend-led, curated room sets to showcase its ranges; maintaining a considered view to enhance the heritage of the building’s original features and natural lighting. Designed in partnership with one of the industry’s most renowned and award-winning creatives, each aspirational space in the Siren showroom is distinct in decor to complement the new collections. By creating an immersive experience that helps to visually represent a lifestyle, Siren aspires to bring to life an inspired vision of each piece within a retail environment.
Siren will host an open showroom during the three day Long Point show, with its friendly team on hand to guide visitors around the new product ranges in the renovated showroom. Come over to meet the experts and make yourself comfortable
Somerton
The Somerton show wood range is a modern take on a classic mid-century style, thoughtfully designed with attention to the finer details to blend superior comfort with lasting luxury.
Consciously crafted with subtly curved clean lines to present an inviting, softer sleek silhouette, with an exposed solid ash wooden plinth and elongated legs, hand-finished to accentuate the natural grain. Its single foam and fibre-wrap seat cushion offers ample space for a very comfortable sit. With plush back cushions and fixed arms, neatly finished with piping trim. Upholstered in a textured tonal weave fabric, with three new high-quality Aniline leather options being introduced for AW.
Carpella
Carpella is a modular range versatile in form and function offering a flexible seating solution, adaptable to create a design configuration suitable for any living space.
The modular seating components span out from the curved corner element, and are tapered by design with fixed high-back cushions and deep seat pocket spring cushions. Upholstered in a super soft, easy clean fabric finished with piping detail for superior supportive comfort and luxury that lasts. Featuring crocodile clips for installation ease and secure connection, with matching footstool also available.
Burley
A modern interpretation of a classic style, Burley embodies timeless charm and contemporary design. The plush scroll arms elegantly curve around the back to form a shapely silhouette, enhanced with deep foam fibre-back cushions for welcoming comfort. Elevated with solid tapered oak legs and upholstered in a luxurious, soft-touch textured fabric, finished with piping detail to ensure long-lasting durability.
September Long Point will mark the debut of the Burley sofa upholstered in a high-quality semi-aniline leather with a velvety finish and a gentle waxy touch.
Pebble II
Be embraced by the curvaceous Pebble II, with tapered arms that gently sweep around the upholstered frame in a super soft boucle texture for that cosy cocoon seating experience.
A bespoke occasion chair crafted to make a statement in any interior space, available in an array of fine fabrics and with a fixed or swivel function.
About Siren
Siren Furniture is a brand rich in heritage and expertise specialising in design and manufacturing of design-led contemporary and traditional designs since the turn of the century. Siren’s range of modular groups, sofabeds and accent chairs are all available on a made-to-order basis, in fabrics and leathers which are hand-picked from the finest mills and tanneries across Europe.
The team work closely with key customers to design and develop specific looks and ranges, including to contract specification for commercial and hospitality sectors.
Quality is the primary focus for Siren, and all products are handmade to the highest standards in one of its trusted factories. The majority of which are family businesses and the relationships with them are long-standing. Every sofa, including components and fabrics, undergo strict performance testing to ensure the best quality and value for customers and the end consumer. This year, Siren has increased its frame guarantee from 10 years to 25 years, reinforcing its dedication to durability and customer satisfaction.
Siren is making conscious strides in working towards reducing its environmental impact. All in-house products are crafted in FSC-accredited timber sourced from responsibly managed forests. Notably, Siren has started to introduce recycled fillings and environmentally friendly foams as part of its journey toward greater sustainability.
Siren Furniture, 2nd Floor, Harrington Mill, Long Eaton, NG10 4QE
