Global online furniture retailer Wayfair and Brighton & Hove Albion has announced an official partnership for the 2024/25 season.

The partnership features extensive branding opportunities, unique engagements as well as special moments to connect with Albion and Wayfair fans.

Throughout the season, Wayfair will be prominently featured at the American Express Stadium, on digital platforms, and across social media, strengthening brand visibility and connecting with football fans and home enthusiasts alike.

Fans and customers can also look forward to exclusive Wayfair promotions, competitions, and content that celebrates the vibrant connection between home and sport.

“The partnership with Brighton & Hove Albion is a unique blend of sports and home. We’re committed to ensuring that our customers can enjoy the best of both worlds — whether it’s creating the perfect match-day setup or discovering stylish, functional home goods that reflect their love for the game,” says David Twehues, CMO Wayfair Europe.

Russell Wood, head of commercial at Brighton & Hove Albion said, “Wayfair is a great global organisation to be working with, we have similar approaches to customer and fan experiences. We are really excited about partnering with Wayfair for 24/25 season and hopefully many more years to come.”

This collaboration follows the recent launch of Wayfair’s third iteration of their UK brand campaign ‘Get It Out Of Your Head And Into Your Home’, spanning TV spots, social media assets and Out of Home elements, championing Wayfair’s diverse product range and the individual choice of the customers.