To welcome in the New Year, Devonshire Living unveil their new logo, and showcase the very best of their offer at the INDX Furniture Show this January.
Why a new logo, and why now?
We are constantly reinventing ourselves to stay flexible in what is becoming a very volatile and fast-paced market. Adaptability has been key to our strategy these past few years and we wanted our brand identity to reflect that with a more contemporary logo. We are constantly assessing our values and character as a business, and feel that this new logo is a better representation of retaining our traditional roots but moving more to the forefront of the modern market with our products and services.
What can retailers expect to find at INDX this January?
Continuing our theme of blending traditional and modern, we will be showcasing the very best of our long-term ranges alongside our newest collections launched this year, and fresh projects for 2025.
We will have on the stand our Dorset collection, which has been topping the leaderboard for the last 12 years and has grown to include 135 pieces across 3 finishes. On the other end of the spectrum, we will have our Bergen collection launched this year to resounding success, and Lydford Oak – a new finish option for our award-winning Lydford Painted collection.
Further expanding on the success of Lydford, we will also be launching the range in brand-new dining pieces, due to an overwhelming number of requests.
Why should retailers choose Devonshire Living as their wholesaler?
There has been a lot of turmoil in the import business this year – with shipping rate fluctuations, extended lead times, and key suppliers restructuring or unable to continue trading. Our aim is to offer a level of stability by keeping our offer simple, honest and refined. We aim to keep all 500+ of our products at least 95% stocked in our UK warehouse at any one time, own our transport fleet, and employ our drivers so that we know our deliveries will be quick, efficient and up to our standards.
We have QC teams both in the Middle East and here in Devon, to keep on top of quality through every stage of production. We have our own product development team and work closely with our factories to ensure best practices are adhered to, and are working on reducing our environmental impact and carbon footprint, such as reducing the amount of plastic in our packaging going forwards.
Find Devonshire Living on Stand P10 at INDX FURNITURE January 17th-20th 2025, or contact enquiries@devonshireliving.co.uk .
