Homeware high street sales fall towards November end

Homeware sales fell on the high street, indicating the category’s twenty-seventh negative result in 2024.

According to the latest BDO High Street Sales Tracker, total like-for-like (LFL) sales declined 18.32% for the week ending 24 November 2024.

Total homewares LFL sales dropped by -5.05% this week from a base of -3.65% for the same week last year, representing the category’s twenty-seventh negative result in 2024.

Store sales for homewares declined by -3.00% from a base of +0.55% from the same week in 2023, indicating the category’s twenty-fifth negative result in 2024.

Total in-store LFL sales sank by -16.80% from a base of +4.07% for the same week last year. Total non-store LFL sales collapsed by -22.36% from a base of -1.68% for the same week last year.

Commenting on the results, BDO said: “This week’s LFL results were negative across all retail segments in both store and non-store channels, with total in-store recording the worst LFL sales outcome since March 2021 and total non-store being at its lowest since February 2022.

“The weather was marked by wintry conditions with bitterly cold and strong winds, sleet, snow, ice and heavy rain in some places caused by Storm Bert. The same week last year witnessed cold temperatures with lows of -5°C as well as frost and wetness in many areas of the UK.”

Total footfall depreciated by -9.9% compared to the equivalent week in 2023. Footfall on the high street saw the sharpest drop, falling by -15.3%, while shopping centres saw footfall decline by -8.7%. In contrast, retail parks saw a slight increase of +0.5%.

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