Simon Morris, Marketing Director at Adjust-A-Bed, reflects on a successful year as the business looks forward to further growth in 2025.
Since its inception only four years ago, 2024 was an outstanding year for Adjust-A-Bed, with the business experiencing massive growth in this short time.
Initially Identifying a gap in the market, creating a clear vision of how and where to take the brand, and then successfully implementing that vision is a testament to the highly skilled and experienced management team at Adjust-A-Bed.
“We’re so proud of what the company has achieved in such a short space of time, and to be considered the number one manufacturer of adjustable beds in the UK already is just fantastic – but we have a long way to go yet to reach the ultimate goals we set ourselves,” says Simon.
“The simple philosophy of manufacturing a high-quality product that gives our retailers excellent value for money and quick lead times has been the strength behind our success. With a significant investment in an outstanding new POS, tailor-made wall graphics created for each of our retailers, marketing, and a social media package already paying dividends, the near future looks even more successful.”
A significant development that now sets Adjust-A-Bed apart from its competitors is the introduction of Adjustable Bed Studios within its retail partner’s stores, which creates the opportunity for them to be seen as experts by the consumer in this vital sector of the bed market. “No longer does the consumer have to go into a store and see maybe one adjustable bed on display, but a clearly defined area that they spend time in ensuring they get the best adjustable bed for their needs, all backed up by the excellent branding of Adjust-A-bed and 5-year guarantee,” adds Simon.
October last year proved a significant period in Adjust-A-Beds’ short history, with its members voting them Best British Supplier at the Minerva Group’s Autumn Furniture Show.
“Along with the launch of The Bespoke Collection – the Ultimate in Tailor-Made Bedroom luxury – we offer a new and unique offer for our retail partners that will allow them to create stunning in-store displays and offer their consumers the ultimate in-bed design,” Simon said.
“Everything is in place for Adjust-A-Bed to have a very successful 2025, and we’re sure we’ll have many more new and exciting initiatives throughout next year.”
