Contract and folding furniture specialist Principal Contract Furniture has announced the launch of its refreshed brand identity and newly redesigned website.

The updated look reflects the company’s evolution, innovation, and commitment to delivering quality furniture and customer service to its customers.

“Our brand refresh represents our growth and forward-thinking vision,” said Janinne Taylor, Head of Marketing & Product Development. “We wanted a contemporary, dynamic look that better aligns with who we are today and where we are headed.”

The redesigned website, available at [www.principalfurniture.co.uk], offers an improved user experience, trade portal functionality, intuitive buying guides, enhanced navigation, and streamlined access to key product information. The updated platform ensures a seamless experience for customers, trade partners, and resellers.

Morleys (Bicester) Ltd, a market leading FF&E design specialist with a 90-year history of supplying quality furniture to the education sector, acquired Principal Furniture in 2005. This opened up a new route to market selling folding furniture into schools, businesses and community buildings.

Commenting on the launch, Adam Smith, Managing Director, said: “The new branding and website launch mark a significant milestone for Principal Contract Furniture as it continues to expand and adapt to the evolving needs of its audience, supplying modern and durable furniture for community buildings, workspace, hospitality and event venues.”

For more information, visit www.principalfurniture.co.uk