Hamza Bennis, Co-Founder at Presti AI, shares the key takeaways from his talk at the recent January Furniture Show 2025.
At this year’s January Furniture Show in Birmingham, there was a particular buzz around the topic of AI. The technology has been gaining pace in the furniture industry, which set the perfect platform for Hamza to deliver a well-attended keynote talk on the subject. His presentation focused on the role of AI-generated imagery in transforming the furniture sector, as he explains below.
AI’s Growing Influence in Furniture Retail
Hamza’s talk captivated attendees as he demonstrated how AI is currently being utilised in the furniture industry. “The session drew unprecedented engagement, reinforcing the strong interest and demand for AI-driven solutions,” he said. “I highlighted how AI-powered imagery can streamline business operations, improve marketing efforts, and drive sales by enabling hyper-realistic visual representations of furniture products.”
Live AI Demonstration: A Game-Changer for the Industry
“One of the key moments of the session was a live demonstration showcasing Presti AI’s capabilities,” Hamza continued. “In real-time, I used a product image from a website provided by an audience member and, within seconds, AI-generated environmental shots of the product were displayed. This demonstration underscored how AI can enhance efficiency and creativity in showcasing furniture pieces in diverse settings, a process that traditionally requires extensive resources.”
Recommendations for AI Adoption
During his talk, Hamza shared strategic recommendations for furniture companies looking to adopt AI technologies effectively. These included:
Industry-Specific AI Tools – “I emphasised the importance of using AI solutions tailored to the unique needs of the furniture sector rather than generic tools.”
Seamless Integration – “Companies should prioritise AI tools that offer ease of adoption, ensuring a smooth transition with minimal disruption,” he said.
Immediate and High ROI – “AI in the furniture industry is a revolutionary technology, comparable to the impact of the mobile phone or the internet. Businesses should seek solutions that offer significant and immediate return on investment (ROI), making adoption worthwhile.”
Major Breakthroughs in Presti AI
Hamza also unveiled two major innovations in the Presti AI platform.
Enhanced AI Imagery – “The latest version of Presti AI now delivers significantly better image quality,” he said. “A longer context window enables the AI to interpret and process longer and more detailed descriptions, allowing users to create more precise and sophisticated AI-generated environments.”
AI Assistant for Image Customization – “A groundbreaking addition to Presti AI’s platform is its new AI assistant. This assistant enables users to refine and perfect AI-generated images by providing simple descriptions or even uploading inspirational images. Users can also request specific modifications, such as changing elements within the image (e.g., switching flooring, altering artwork), enhancing creative control and customization.”
The Future of AI in the Furniture Industry
“I thought the presentation left a lasting impact, signaling that AI is no longer a futuristic concept but a present-day tool reshaping how the furniture industry operates,” Hamza reflected. “As AI technology continues to evolve, its applications in furniture retail and interior design will expand, offering companies an unprecedented edge in visualization, marketing, and sales.
“With innovations like Presti AI leading the way, AI-powered imagery will likely become an industry standard in the coming years. It is undoubtedly a topic to watch closely in 2025 and beyond.”
Interested companies can contact Co-Founder Hamza Bennis at hello@presti.ai for a custom demo.
