Luxury outdoor furniture brand, Nth Degree, has conducted research to identify the UK cities with the most searches when relating to interior design.

Utilising Google’s Keyword Planner tool, the company has analysed search data from major UK cities to determine which area is the most interested in stylish interiors.

Nth Degree has revealed that Bristol tops the list with more searches per million that relate to interior design than in any other area. London, Leeds and Glasgow are not far behind.

The interior style trends in question here are Art Deco, Maximalism, Minimalism, Japandi and Mid-Century – all of which are set to be big for 2025.

Art Deco – luxurious, bold and symmetrical

Across the UK, around 33,100 searches for ‘art deco’ are taking place every month. Bristol is leading the way with 260 monthly searches per 1,000,000 people – London clocks in second with 170 searches, closely followed by Leeds with 160. Manchester has also seen Google searches for Art Deco are up 238% over the last three months.

Minimalism – clean, simple and monochromatic

More than 18,000 people are Googling ‘minimalism’ across the country every month – a 22% increase from last year.  Both Bristol and Leeds set the tone for this interior design style, each with 110 searches per 1,000,000 taking place every month. The data indicates that Liverpool (30 searches), Edinburgh (40 searches) and Birmingham (50 searches) were rather more disinterested in minimalism.

Maximalism – bold, eclectic and rich

Search data suggests that maximalism is 50% more popular than this time last year, with 8,100 Brits a month now searching for ‘maximalism’. Bristol (60 searches per 1,000,000) leads the way here once more. Glasgow clocked in at second with 39 searches, followed by Leeds with 35.

Japandi – sophisticated, bright and sleek

Japandi – a combination of Japanese and Scandinavian design – is set to increase in popularity for 2025. Bristolians are leading the way here too, with 34 searches per 1,000,000 people, while the people of Sheffield take second place with 25 per 1,000,000. London also had 25 searches, indicating that Japandi will be big in the homes of the capital for 2025.

Mid-century – balanced, simplistic and timeless

Mid-century design pairs functionality with comfort and its popularity shows no sign of slowing down for 2025. 27 Bristolians per 1,000,000 people searched for ‘mid-century’ every month this year, with Glaswegians searching second-most frequently with 17 searches. Leeds came in third place with 15 – but London is close behind with 14.8 searches per 1,000,000 people.

Nth Degree recently opened a new showroom in Hale, Manchester. Read more here.