Nestled in the heart of Dewsbury, West Yorkshire, Shire Beds has been a beacon of excellence in the bed manufacturing industry since 1997.
This family-run company prides itself on producing high-quality, British-made beds that cater to a diverse range of needs and preferences. But what truly sets Shire Beds apart is their innovative approach to own branding, making them the “Brand Behind Your Brand.”
Shire Beds’ commitment to quality is evident in every product they create. From luxurious handcrafted mattresses to bespoke bed bases and headboards, their offerings are designed to provide unparalleled comfort and durability. The company’s ethos, “if a job’s worth doing, it’s worth doing well,” resonates through their meticulous manufacturing process.
In recent years, Shire Beds has strategically positioned itself as a leading white-label manufacturer, partnering with over 100 retailers to offer bespoke, own-branded products
This approach allows retailers to maintain their unique brand identity while benefiting from Shire Beds’ expertise and high-quality craftsmanship.
Shire Beds’ success in own branding is driven by their ability to innovate and personalize aspects of the manufacturing process. From in house point of sale to product personalisation each product can be tailored to meet the specific needs of their retail partners
This level of customisation ensures that retailers can offer exclusive products.
Shire Beds is not just about comfort; they are also dedicated to sustainability. This focus on sustainability is part of their broader corporate and social responsibility initiatives.
The accolades received by Shire Beds, including the prestigious Product of the Year at the NBF show are a testament to the company’s ability to meet and exceed customer expectations.
Shire Beds continues to set the standard in the bed manufacturing industry with their unwavering commitment to quality, innovation, and customer satisfaction. As the “Brand Behind Your Brand,” they empower retailers to offer exclusive, high-quality products that enhance their brand identity. Discover the comfort and craftsmanship that have made Shire Beds a trusted name in the industry.
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