Ehtesham Nasir, Managing Director at Adjust-A-Bed, talks about the success of its Trilogy mattress and why “Buying with Confidence” certification is unique to the business.
Bed manufacturer Adjust-A-Bed has seen tremendous success with its latest addition, the Trilogy mattress. Described as its “most complete mattress”, the Trilogy range combines Adjust-A-Bed’s famous all-over and foam encapsulated edge-to-edge support with three Gel-Flex Cooling Foam comfort levels – soft, medium or firm.
Furthermore, featuring an 11” deep mattress and an optimum 1500 Pocket Spring Unit, the Trilogy has been an instant hit for the business, as Ehtesham Nasir, Managing Director, explains: “Our new Trilogy range has a high specification, but most importantly, it can be supplied in soft, medium or firm tensions – making sure the consumer gets the comfort level that suits them.
“With a complete collection starting from our price-conscious Beau, to the best-selling Linden or right through to the Natural Collection on an upgraded Lifestyle base, Adjust-A-Bed offers something for every customer to meet every demand.”
Adjust-A-Bed, which has been established since 2021 and has become the preferred partner to the vast majority of independent bed and furniture retailers across the UK, has also seen great success with its Bespoke Collection of headboards, as Ehtesham continued: “Our Bespoke Collection is available in any size, any fabric, platform top, gas lift ottoman, standard adjustable or lifestyle adjustable. It offers total freedom of choice to create a stunning bespoke bedroom arrangement!”
Endorsing its products further is the recently awarded “Buy with Confidence” certification by Trading Standards. The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval. All the businesses listed on Buy with Confidence website have been vetted, approved and continue to be monitored by Trading Standards, to help ensure customers receive a quality service. Businesses are only included once they’ve completed a series of stringent checks, including an audit by a qualified Trading Standards professional.
“With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence,” Ehtesham said. “This accreditation gives our retailers assurance that our business is honest and trustworthy, and we’re very proud to have achieved this stamp of approval.”
Another area Adjust-A-Bed excel is through its Adjust-A-Bed Gallery. “Since introducing the Adjust-A-Bed Gallery, which offers by far the best opportunity to maximise sales in this rapidly growing sector of the bed market, we’ve had great feedback and success so far with many retailers adopting our Gallery concept,” says Ehtesham. “Our tailor-made designs are created for each retailer and make the most of the space with the products that are supplied. We have made a significant investment in outstanding new POS, tailor-made wall graphics created for each of our retailers, marketing, and a social media package to help maximise and supercharge sales.”
Adjust-A-Bed’s philosophy of manufacturing a high-quality product that gives its retailers excellent value for money and quick lead times has been the strength behind its ongoing success. “Specialising in the manufacture of electric adjustable beds means that our retail customers get the very best quality products, the very best quality service and the very best quality support,” adds Ehtesham.
“We’re so proud of what the company has achieved in such a short space of time, and to be considered the number one manufacturer of adjustable beds in the UK already is just fantastic – but we have a long way to go yet to reach the ultimate goals we set ourselves.”
For more information, contact the office on 01924 650150, and Adjust-A-Bed will pass your details on to the relevant Sales Representative.
