Inside IKEA’s new Oxford Street store

Furniture retailer IKEA will tomorrow, Thursday 1 May 2025, open the doors of its Oxford Street store, welcoming the first visitors to its new central London location.

Creating a unique shopping experience in the heart of one of the world’s most dynamic shopping streets, IKEA Oxford Street will bring together home furnishing inspiration and retail innovation, offering more than just a place to shop.

Following an extensive renovation of the Grade II listed building at 214 Oxford Street by Ingka Investments, the investment arm of Ingka Group, IKEA will span three floors of the iconic seven-storey building.

The opening marks a milestone in IKEA’s strategy to increase its presence in city centres and expand with smaller formats, increasing accessibility for customers across the UK.

Peter Jelkeby, CEO and Chief Sustainability Officer, IKEA UK, said: “Tomorrow, we will celebrate our new home on Oxford Street, a milestone in our journey to becoming more accessible. It will be an IKEA many know and love, with some new features exclusive to this iconic city centre store. Created in collaboration with real voices and with Londoners in mind, opening our doors is a landmark moment following a meticulous renovation and we are truly excited to share it.”

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