J2 Flooring Ltd, a leading name in design-led Luxury Vinyl Tile (LVT) flooring solutions, has announced the acquisition of VAR Technology Ltd, a specialist in the precision cutting and customisation of LVT products.
This strategic acquisition marks a significant milestone in J2 Flooring’s long-term growth plan and underlines its commitment to delivering innovative, high-quality flooring solutions to customers across the UK and international markets.
As part of the acquisition agreement, Shaun Baston, the founder and technical visionary behind VAR Technology Ltd, has joined the J2 Flooring board as a Director and Shareholder. Shaun brings with him an outstanding track record of pioneering advanced LVT cutting techniques that allow for greater design freedom, superior product quality, and efficient customisation. His deep knowledge of the industry, combined with a creative approach to flooring design, is expected to play a pivotal role in driving J2 Flooring’s innovation strategy moving forward.
“This is more than a commercial acquisition — it’s a strategic alliance that aligns perfectly with our vision for the future,” said Stephen Latham, Managing Director of J2 Flooring Ltd. “By integrating VAR’s exceptional technical capabilities and creative talent into the J2 business, we are enhancing our ability to innovate quickly, respond dynamically to market trends, and control every aspect of the production process from concept through to completion. This will enable us to offer our customers even more design flexibility, faster lead times, and the consistent product quality they expect from a premium supplier.”
VAR Technology Ltd has built a strong reputation for excellence in the field of LVT modification, particularly in the creation of custom flooring formats. Its ability to cut LVT into intricate shapes, patterns, and layouts — including geometric tiles, parquet effects, and bespoke designs — has made it a trusted partner for flooring distributors, interior designers, and architectural firms seeking truly standout flooring installations. The combination of this expertise with J2’s existing design and distribution infrastructure creates a powerful platform for the development of next-generation flooring products.
“Joining forces with J2 Flooring opens the door to a new era of design and production possibilities,” commented Shaun Baston. “This move empowers us to take our technical innovations to a broader market and to collaborate closely with J2’s talented team to bring fresh, original flooring concepts to life. Our shared goal is to push the boundaries of what’s possible with LVT — both in terms of visual impact and product performance.”
The acquisition also supports J2 Flooring’s wider mission to invest in the UK manufacturing base, reduce reliance on extended global supply chains, and ensure tighter quality control throughout its operations. By bringing VAR’s capabilities in-house, J2 can reduce lead times significantly and offer customers greater responsiveness — a critical advantage in today’s fast-moving design and construction sectors.
With the integration process already in motion, customers can expect to see an expanded product range, increased customisation options, and enhanced service delivery over the coming months. The combined company is also exploring opportunities for export growth, particularly in markets where demand for high-end, design-led LVT products is growing rapidly.
“We see this as a transformational step — one that will not only strengthen our position in the UK flooring market but also allow us to compete more effectively on a global scale,” added Stephen Latham. “We’re excited about the future and the unique value this partnership will create for our customers, suppliers, and partners.”
