British premium lifestyle brand The White Company has announced the opening of its new store in the heart of Chiswick.

With an ethos founded on enjoying life’s simple pleasures and using quality products to elevate the everyday, The White Company Chiswick will open its doors on Wednesday 9th July as the brand celebrates its 30th year.

The store will showcase a curated edit of this season’s beautifully designed and carefully considered collections across homeware, fashion, fragrance and an offering of baby gifting.

Set across a double-fronted store on the busy Chiswick High Road over 1,750sqft, this store will be the newest standalone store to open in 2025, bringing The White Company a total of 75 stores across the UK & ROI. Following the success of the recent launch of Hampstead, this store will bring the very best of the brand to fans in city neighbourhoods embedding themselves in the local community.

Kelly Clarke, Retail Director at The White Company, says: “We are so thrilled to open in the heart of Chiswick and showcase our collections to the community. This opening cements our continued commitment to investing in bricks and mortar on the UK high street and we look forward to welcoming all our new customers to explore our new curated collections.”