Andrew Parkin, Sales Director at Dura Beds, shares an insight into its new Trio Mattress Range and its expansion into commercial markets with an enhanced CRIB 5 Collection.
In a world flooded with choice, Dura Beds is bringing clarity and comfort back to the mattress market by asking one simple question: How do you want your mattress to feel?
After over 25 years of success in the retail bedding industry, Dura beds are proud to showcase the Trio Mattress Range, a fresh, feel-first approach to sleep. Designed to take the stress out of mattress shopping, the Trio Range focuses on simplicity, comfort, and choice—without the technical language that often confuses customers.
Three Feels, One Easy Choice
At the heart of the Trio Range is a straightforward concept: three clearly defined comfort profiles—Soft, Mid, or Firm.
This shift toward feel-based shopping empowers both customers and sales staff. Rather than bombarding buyers with specs and comparisons, retail teams can guide them through a simple, sensory-led experience—try the Soft, try the Mid, try the Firm—and let comfort lead the decision.
Two Constructions: Natural and Hybrid Foam
Comfort isn’t just about firmness—materials also play a crucial role. That’s why the Trio Range offers two thoughtful construction options: Natural and Hybrid Foam.
The Natural Trio is crafted with breathable, traditional materials such as cotton and wool. The mattress is ideal for those who want a natural feel with time-tested performance. It features hand side stitching for enhanced durability and edge support.
On the other hand, the Hybrid Trio takes a more modern approach. Built with advanced foam layers, this version delivers excellent pressure relief, motion isolation, and adaptive support. It’s perfect for tech-savvy shoppers or anyone who enjoys the contouring feel of modern construction techniques.
Whichever option customers choose; they can count on the same Dura Beds quality. As members of the National Bed Federation (NBF) and approved by Trading Standards, Dura Beds continues to uphold its reputation for reliable, British-made craftsmanship.
With fewer models to manage and more meaningful engagement with buyers, the Trio Range helps drive quicker decisions, greater confidence, and better sales results.
New Trio Pillow Range: The Finishing Touch
To complete its feel-focused sleep system, Dura Beds has launched the Trio Pillow Range, designed to mirror the Soft, Mid, and Firm comfort levels of the Trio mattresses. This thoughtful addition allows customers to build a fully coordinated sleep experience, ensuring consistency in comfort and support from head to toe.
Each pillow is engineered to complement its corresponding mattress feel—plush and cloud-like for Soft, balanced and adaptive for Mid, and supportive yet breathable for Firm. This alignment not only enhances the overall sleep quality but also simplifies the shopping process by giving consumers a ready-made pairing that makes sense.
For retailers, the Trio Pillow Range is more than just a product extension—it’s a smart sales tool. It presents a natural, value-adding upsell opportunity that enhances the customer journey while increasing basket size. By offering a complete sleep system in one streamlined package, Dura Beds helps retailers deliver greater satisfaction and differentiate themselves in a crowded market.
Dura Beds Expands CRIB 5 Range for Hospitality, Student Living & Build-to-Rent
While the Trio Range continues to make an impact in the consumer and retail spaces, Dura Beds is also turning heads in the commercial sector with its refreshed and expanded CRIB 5-compliant mattress collection—designed specifically for high-occupancy environments such as hotels, student accommodation, and build-to-rent developments.
Every mattress in this contract range meets BS7177 CRIB 5 fire safety regulations, making them fully compliant for use in commercial settings where safety is a top priority. But compliance doesn’t come at the cost of comfort or design.
Whether it’s durable, budget-friendly options for student residences or premium models tailored for luxury hospitality, the updated CRIB 5 range reflects the same commitment to comfort, quality, and craftsmanship that defines the Dura Beds name.
Manufactured in the UK using high-quality materials, each model is thoughtfully styled to blend seamlessly into a range of interiors—proving that safe doesn’t have to mean sterile.
Commercial Markets Expansion with Enhanced CRIB 5 Collection
Dura Beds understands the fast-paced nature of commercial developments and has built its service model to match. From flexible ordering and streamlined lead times to UK-wide delivery, the CRIB 5 collection is supported by logistics that scale to meet the demands of any project—whether outfitting a single building or managing multiple locations.
