From trend-inspired product launches to evolving fabric collections, Whitemeadow work carefully to bring newness, variety and inspiration to the upholstery market.
With recent award wins and successful product launches, it’s the positive feedback and authentic engagement with retail partners that drives their passion and commitment to impress.
“The business has continued to see steady growth, specifically within the independent sector, following a number of successful product launches at the last two January shows.” says Daniel Oscroft, Sales & Marketing Director. “We plan to continue to build on this growth curve by launching well-considered, commercial product ranges, specifically designed with the independent retailer in mind.”
With a fabric offering that’s comprehensive yet considered, it’s built with the end customer in mind and continuously evolving. From trend-led styles to timeless staples, they offer depth, variety, and customisation that empowers their partners to meet diverse consumer tastes.
“We do things differently,” adds Daniel. “Every product we develop starts with intentional thinking, always with the end consumer in mind and shaped by emerging trends. We believe in offering real value, but never at the expense of quality. Most importantly, we lead from the front. We stay in our own lane, focus on doing things properly, and that sets us apart.”
Their in-house design and development studio have been focusing their efforts towards their anticipated September In-House Show. Hosted at their showroom in Nottinghamshire, Whitemeadow are looking forward to welcoming their partners and showcasing some commercially reliable product as they continue to bring purposeful design and exceptional British craftsmanship to the market.
“We’re proud to be launching a new product collection that represents the very best of British upholstery manufacturing,” Daniel explains. “It’s a show of true craftsmanship, quality and heritage. At a time when more furniture is being imported from the Far East and Eastern Europe, this range is a bold reminder of why buying British matters: supporting local skills, ensuring superior quality, and investing in businesses that care about their craft, community and our economy.”
Whether it’s refining operations, launching forward-thinking ranges, or evolving an exclusive fabric portfolio, Whitemeadow’s aim is to stay ahead of the curve while supporting local skills. This past year, their focus has been clear: to lead through meaningful design, offer real value, and provide partners with a competitive edge – all while proudly manufacturing in the UK.
