Mattress brand Nectar Sleep UK has announced the launch of its new online store locator.

The aim to boost its partnership with wholesale and retail partners so when a customer expresses an interest to see its product before they buy it, Nectar Sleep will direct them to one of its retail partners.

Darren Crowshaw, Sales Director at Nectar Sleep, said: “This is great news for the Nectar Sleep UK retail partners. What a fantastic opportunity to drive footfall to stores without spending a penny on acquisition costs.

“The customer will go and visit the store, pre-sold, so in times when it is hard to drive people to stores, stocking the Nectar Exclusive Retail Range becomes an even more attractive proposition.”