Pocket spring components supplier Spinks has announced the appointment of Chris Balmer as its new Global Sales Director, which is a newly created role designed to support the company’s growth and global ventures.

In the new role, Chris will be responsible for engaging the sales team to understand new geographic markets, identifying products and services that will grow the business, as well as nurturing and developing customer relationships with Spinks’ global and regional customer base.

Since beginning his career in 1994, Chris has worked extensively in the automotive industry with experience of manufacturing components and direct materials, which will transfer into the innovative spring manufacturing business.

Commenting on his new appointment, Chris said: “Team building is a core part of my personal and professional development and I have experience building structures that drive strategy, which is why I’m really looking forward to working with the team at Spinks.

“I can’t wait to engage with my team to build the foundations for driving significant growth together, as well as networking inside the industry and helping develop solutions for our customers, while still having fun along the way. My aim is to ensure that my team remain humble, hungry and smart in everything we do, striving to meet our customers’ needs both internally and externally.”

Darren Marcangelo, Managing Director of Spinks, commented: “We’re very happy to have Chris on board to help steer the company into profitable growth, not only with existing products but also identifying new ones to fill the future market needs and wants. He has already laid out plans to set goals for the sales team that are not just challenging but deliverable and realistic.”

Chris most recently worked as Sales Director for STS Manufacturing, a company that deals with Automotive and Industrial engineered products. Before that he was the Global Business Leader for Owens Corning’s Automotive division.