Sofa-in-a-box brand Swyft has announced an investment round with Channel 4 Ventures and BOOST&Co.

The new investment will allow Swyft to feature on screens of millions of customers with adverts planned to run on the brand throughout 2023.

Channel 4 Ventures, an investment subsidiary of Channel 4 Television, offers brands the opportunity to accelerate their growth through TV advertising, in exchange for an equity stake in the business.

The investment follows Swyft’s successful sales growth, rising from £16m to £22m, with further growth expected during 2023.

Swyft said that it has reached an “exciting stage as a business”, and that the new advertising will “really help grow this in 2023”.