MattressNextDay has delivered its fifth consecutive record-breaking year with 47% annual turnover growth. We found out more.
Kent-based online mattress and bed retailer MattressNextDay has delivered another year of exceptional growth, with turnover reaching £36.6 million for the year ending March 2025 – a remarkable 47% increase from the previous record breaking year of £24.9 million.
The company’s impressive trajectory continues to defy challenging market conditions, with turnover having increased by a staggering 447% since 2020, when it stood at £8.2 million.
Stuart Rogers, Chief Financial Officer at MattressNextDay highlighted the company’s financial health: “We’re delighted to report another year of exceptional performance. Our turnover increase of 47% to £36.6 million, combined with a gross profit of £17 million at 46.5% margin, demonstrates our ability to scale efficiently while maintaining profitability. Our pre-tax profit has grown to £3.6 million, up from £3 million last year, proving that our growth strategy is both sustainable and profitable.”
The results are particularly impressive given the uncertain economic climate that has challenged many retailers over recent years. CEO and founder Martin Seeley reflected on the company’s performance: “While the UK economy has faced headwinds, we’ve continued to thrive by focusing on the important things. Our success stems from our commitment to innovation, sustainability, and putting our customers at the heart of everything we do.”
Brand Ambassadors
A key driver of MattressNextDay’s continued success has been its investment in customer-focussed initiatives. This June (2025), the company launched its groundbreaking Brand Ambassador program, partnering with sleep industry and product experts from leading manufacturers including Sleepeezee, Sealy, TEMPUR®, Hypnos, and Silentnight, to name a few.
Jamie Latham, Chief Technology Officer, explained the strategic importance of this initiative: “Our Brand Ambassador program represents our changing approach to presenting products on our website. By partnering with experts like Amy Curtis from Sleepeezee, who brings 13 years of industry experience, and Emma Sharp from TEMPUR®, with her 20 years of product knowledge, we’re ensuring our customers receive the most accurate and comprehensive product advice possible. Nobody knows these products better than the people who work with them every day.”
The program features ten carefully selected ambassadors (with more to come), each bringing decades of combined experience from their respective brands. From Suart’s Hibbert’s vast 40 years+ experience in the industry to Michael Prime’s consumer insight background at Sleepsoul (Birlea), these partnerships ensure customers receive expert guidance tailored to the products they are browsing.
Beyond human expertise, MattressNextDay has significantly enhanced its customer service capabilities through strategic AI implementation. The results have been exceptional, with the technology helping to streamline customer inquiries and improve response times while maintaining the personal touch that customers expect.
“We’ve seen fantastic results from our AI-enhanced chat bot, which we’ve called Kip,” noted Jamie Latham. “This technology allows us to provide instant, accurate responses to common queries 24/7. Kip saves the Customer Service team roughly 400+ hours each month, allowing them to focus more on complex matters and ensure the best possible experience for every customer.”
The company continues to invest heavily in its digital infrastructure with a new stock management tool, new homepage and enhanced product pages scheduled to launch in the coming months. These improvements are designed to create an even more intuitive, helpful and informative shopping experience for customers.
100 Night Sleep Trial
MattressNextDay’s dedication to customer satisfaction extends beyond the point of sale. The company is expanding its 100 Night Sleep Trial to all mattresses on its website, demonstrating confidence in their product quality and procedures.
“Sleep is personal, and we understand that choosing the right mattress online can feel daunting,” said Martin Seeley. “By expanding our 100 Night Sleep Trial across our entire mattress range, we’re removing the risk for customers. We’ve had positive feedback on the sleep trials we do offer on selected mattress ranges, so it makes sense to expand this out and give our customers as much choice and flexibility as possible”.
Looking Forward
As MattressNextDay celebrates its continued growth, the focus remains on sustainable expansion and innovation. The combination of strategic partnerships, technological advancement, and unwavering commitment to customer service has created a foundation for future success.
“We’re not just growing for growth’s sake,” concluded Stuart Rogers. “Every initiative, from our Brand Ambassador program to our AI implementation, is designed to enhance the customer experience while building a sustainable, profitable business. This approach has served us well through uncertain times, and we’re confident it will continue to drive success in the years ahead.”
With its strong financial performance, innovative customer experience initiatives, and commitment to sustainability, MattressNextDay is well-positioned to maintain its trajectory as one of the UK’s most successful online furniture retailers.
