John Conroy, Sales Director at Limelight Beds, shares its January Furniture Show success as well as an insight into what’s next for the company.
Barwell-based bed supplier Limelight Beds has reported a productive January Furniture Show (JFS) where customers bought into the company’s products and philosophy. During the show, which saw Limelight shortlisted for a sustainability award, the business unveiled a number of new products, including one with the biggest storage drawer you’ve probably ever seen.
John explains: “Limelight had a productive time at the January Furniture Show. It was our first time showing for a few years, and it was definitely a worthwhile investment. We were shortlisted for an award under the sustainability category, and it was a proud moment to be nominated alongside some really great companies, and further proof that we are on our way to becoming a well-respected brand.
“It was great to see so many of our customers, we met some great potential new ones too, and the feedback we have received has been exceptional. We launched three new FSC-certified ranges (FSC Licence number C203924), as well as a new day bed. We also added a Cord fabric in two colours to our Remi Sofa Bed, but the star of the show was our new Kenji Jumbo Drawer Bed. Every time someone opened the drawer and saw how much storage is underneath, their jaw dropped!”
Alongside praising products, John added that its philosophy was really admired by visitors and proved to be another key success for the company. “It was great to see our customers buying into our philosophy. Every bed contains as much storage as possible and we try to mirror the ranges into non-storage options for customers on a budget.
“We especially like the positive feedback on our Clic-Clac sofa beds that fit flush to the wall, and our new Oak ottoman (Juno), along with our day bed with drawers rather than a guest bed (how often is a guest bed actually used?) Being able to demonstrate our FSC-certified status and our commitment to sustainable sourcing by using recycled fabrics was a big reason for us to show at the JFS this year and it attracted some big-name brands to our stand we wouldn’t normally expect to see.
“We have also partnered with Staingard this year and updated our care instructions to allow customers to buy the right cleaning products for their fabrics, which went down really well with customers too, by providing that care solution.”
Looking ahead, John revealed that new models are in development for later in the year while keeping its philosophy of sustainable sourcing with storage at the forefront of its ethos. “We are trying to change the products to suit modern living, rather than just doing what the industry has always done,” he said. “We will also have stands at the upcoming Minerva Spring Furniture & Bed Show, and the INDX Furniture Show, so make sure you come and see us there.”
