Simon Morris, Marketing Director at Adjust-A-Bed, talks about the continued expansion of products to meet every demand.
Since its inception back in 2021, bed manufacturer Adjust-A-Bed has wasted little time in becoming the preferred partner to the vast majority of independent bed and furniture retailers across the UK. Its growth, in a word, has been “rapid”, along with its continued development on product innovation.
“Specialising in the manufacture of electric adjustable beds means that our retail customers get the very best quality products, the very best quality service and the very best quality support,” says Simon.
“Adding to this, we have introduced the Adjust-A-Bed Gallery, which offers by far the best opportunity to maximise sales in this rapidly growing sector of the bed market. Our tailor-made designs are created for each retailer and make the most of the space with the products that are supplied. Furthermore, we are continuing our rollout of specific graphics and point of sale that support the successful Bespoke range.”
The comprehensive collection has been even further enhanced with the introduction of the new Trilogy mattress, as Ehtesham Nasir, Managing Director, explains: “Our new Trilogy range has a high specification, but most importantly, it can be supplied in soft, medium or firm tensions – making sure the consumer gets the comfort level that suits them.
“With a complete collection starting from our price-conscious Beau, to the best-selling Linden or right through to the Natural Collection on an upgraded Lifestyle base, Adjust-A-Bed offers something for every customer to meet every demand.”
Through their very skilled workforce Adjust-A-Bed, can keep control of every element of manufacture and the luxury of introducing new concepts to the market as they need to, which is evident with the exciting launch of the Bespoke Collection of Headboard and base. “This is available in any size, any fabric, platform top, gas lift ottoman, standard adjustable or lifestyle adjustable,” says Simon, continuing: “It offers total freedom of choice to create a stunning bespoke bedroom arrangement!”
Reaffirming its ongoing development, Adjust-A-Bed was recently awarded “Buy with Confidence” certification by Trading Standards. The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval. “With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence,” Ehtesham said.
For those retailers who have yet to see how much difference Adjust-A-Bed can make to their business, please contact its office on 01924 650150, and they will pass your details on to the relevant Sales Representative.
