UK and Ireland’sleading independent buying group, AIS (Associated Independent Stores), is excited to announce the launch of its new “Dreamworld Collection” at the INDX Bed Show, taking place 29 and 30 April.

This exclusive range of exceptional sleep products has been strategically developed to drive both customer satisfaction and sales for AIS Member retailers.

The Dreamworld Collection tells a compelling story of comfort, sleep, and well-being, with a strong emphasis on quality, sustainability, and value. This streamlined range features clear price points and significant profit potential.

Attendees of the INDX Bed Show will have the first opportunity to experience the Dreamworld Collection, which encompasses a carefully curated collection of mattresses and bedframes across good, better best categories.

Emma Rackley, Director of Furniture and Home commented: “This brand has been developed with our Members in mind, to give a unique proposition that is both classic and modern and to make sure our Member stores have stand out.”

Joanna Fielding, Category Manager at AIS, added: “This has been a unique opportunity to create a strategic collection that gives our Members the competitive edge they deserve, partnering with experts from : Relyon, Gainsborough, Sweet Dreams, MA Living, and Highgrove. I’m looking forward to unveiling the collection at the show.”

The Dreamworld Collection will be showcased exclusively at the INDX Bed Show and AIS encourages all Member buyers to visit their stand to explore this winning new range. The branded filled bedding collection is scheduled to launch in September 2025.