Devon-based bed and mattress company, Naturalmat, has announced the opening of its brand-new showroom in Knutsford, located just south of Manchester.

The expansive 5,000sqft space is home to a curated selection of Naturalmat, Naturalmat Baby and The Cornish Bed Company’s signature collections. With a commitment to sustainability and innovation, the entire space has been designed to cater to the diverse preferences and needs of all who visit.

The showroom features Naturalmat’s largest-ever Sleep Zone – a unique concept designed to offer a complete and immersive sleep experience for customers testing mattresses and beds.

“The Sleep Zone will envelop guests in a world of comfort, with features including ambient lighting, a soothing Devon soundtrack recorded on the banks of the river Exe where the Naturalmat workshop is based, a bespoke, nature-inspired scent and an atmosphere of privacy conducive to sleep that evokes a sense of tranquillity and calm,” the company said.

“The walls of the showroom have been adorned with captivating stories that showcase Naturalmat’s ongoing commitment to sustainable and natural materials, creating a space that goes beyond the product to create an entire experience. Customers will be encouraged to take their time, explore and discover the perfect mattress that suits their individual preferences and needs.”

Boasting an impressive range from the Naturalmat collection, including mattresses, beds, toppers, bedding, linen and their exclusive line of Holmes Bespoke bedhead tapestries, the Knutsford showroom will also feature an extensive selection from Naturalmat Baby, including mattresses, bedding, bed linen and children’s furniture from partner brands including Troll, Leander and Stokke.

Parents will find a cosy kids’ corner, complete with table, chairs, colouring books and reading materials, providing a comfortable space for children while they explore.

Within the showroom, The Cornish Bed Company collection will also be on display, showcasing a range of their hand-crafted, cast-iron, brass and nickel beds, day beds and accessories – all made using traditional Victorian casting techniques.

“The Naturalmat team is excited to welcome visitors to the new showroom, where they can immerse themselves in a world of sleep and comfort,” the company added.