Value retailer B&M has announced the appointment of Tjeerd Jegen as its new Chief Executive Officer (CEO).

Tjeerd will take over from Mike Schmidt, currently interim Chief Executive Officer on 16th June 2025. Tjeerd brings broad international retail experience having worked in leadership roles at Ahold Delhaize, Metro, Tesco, Woolworths, HEMA and Takko Fashion over 25 years.

Tiffany Hall, Chair, said: “I am delighted to welcome Tjeerd to B&M. He is a highly talented international business leader with in-depth retail experience gained in Europe, Asia and Australasia across the grocery, general merchandise and value sectors. In what was a rigorous recruitment process, Tjeerd stood out from a strong list of candidates due to his strategic insight, customer-centric approach, and strong track record of driving growth and transformation.”

Tjeerd Jegen said: “I’m honoured to join one of Europe’s leading value retailers at such a pivotal time. Value retail plays a crucial role in the lives of millions of consumers, and I’m passionate about working with the team to drive growth through great products, operational excellence, and a strong customer focus. I look forward to working with the team to build on the company’s strong foundations and take it to the next level.”