Simon Morris, Marketing Director at Adjust-A-Bed, talks about the positive start to the year supported by its recent Trading Standards certification.
Bed manufacturer Adjust-A-Bed has had a positive start to the year following an outstanding 2024 for the business, which has experienced consistent growth since its inception only four years ago.
Reaffirming its ongoing development, Adjust-A-Bed recently announced that it has been awarded “Buy with Confidence” certification by Trading Standards. The recognition sees the business become the only adjustable bed manufacturer in the UK to hold Trading Standards approval.
Commenting on the achievement, Ehtesham Nasir, Managing Director, and Simon Morris, Marketing Director at Adjust-A-Bed, said: “We are delighted with this award. Further credit to the team who have worked incredibly diligently over the past months to gain this latest success for the company.
“With Trading Standards approval on our entire portfolio of products, retailers can feel assured that Adjust-A-Bed are going from strength to strength with integrity and confidence.”
Initially Identifying a gap in the market, creating a clear vision of how and where to take the brand, and then successfully implementing that vision is a testament to the highly skilled and experienced management team at Adjust-A-Bed.
“We’re so proud of what the company has achieved in such a short space of time, and to be considered the number one manufacturer of adjustable beds in the UK already is just fantastic – but we have a long way to go yet to reach the ultimate goals we set ourselves,” Simon added.
“The simple philosophy of manufacturing a high-quality product that gives our retailers excellent value for money and quick lead times has been the strength behind our success. With a significant investment in an outstanding new POS, tailor-made wall graphics created for each of our retailers, marketing, and a social media package already paying dividends, the near future looks even more successful.”
A significant development that now sets Adjust-A-Bed apart from its competitors is the introduction of Adjustable Bed Studios (images courtesy of Haskins and The Place for Homes) within its retail partner’s stores, which creates the opportunity for them to be seen as experts by the consumer in this vital sector of the bed market. “No longer does the consumer have to go into a store and see maybe one adjustable bed on display, but a clearly defined area that they spend time in ensuring they get the best adjustable bed for their needs, all backed up by the excellent branding of Adjust-A-bed and 5-year guarantee,” Simon said.
October last year proved a significant period in Adjust-A-Beds’ short history, with its members voting them Best British Supplier at the Minerva Group’s Autumn Furniture Show. “Along with the launch of The Bespoke Collection – the Ultimate in Tailor-Made Bedroom luxury – we offer a new and unique offer for our retail partners that will allow them to create stunning in-store displays and offer their consumers the ultimate in-bed design,” Simon said.
“We’ve had a positive start to the year and everything is in place for Adjust-A-Bed to have a very successful 2025. We’re sure we’ll have many more new and exciting initiatives throughout next year, so watch this space.”
