Sheffield United Football Club has announced the renewal of its partnership with carpet and flooring retailer Balfour Carpets ahead of the 2025/26 season.

As part of their ongoing partnership, Balfour Carpets runs regular competitions and giveaways for Blades fans, helping to strengthen their connection with the supporter base and bring added value to the matchday experience.

“A trusted name in flooring and a long-standing supporter of the Blades, Balfour Carpets first joined the club’s commercial portfolio in 2022,” the club said. “Over the past three seasons, the family-run business has been a committed and visible presence, playing an active role in both club activity and community engagement.”

Located in Darnall, Balfour Carpets operates out of the historic Balfour Cinema building, now home to the largest independent carpet warehouse in South Yorkshire.