Contract furniture firm NaughtOne has announced the opening of its new global flagship showroom.
Situated at The Old Trading House, its new flagship London showroom located on Northburgh Street in the heart of Clerkenwell.
A powerful showcase of NaughtOne’s sector-spanning portfolio and an inspiring workspace for specifiers, this handsome Victorian warehouse building houses its biggest ever showroom.
It upends convention by including not only a floor dedicated to showing products in typical commercial settings, but also a CMF workshop and product lending library which are designed specifically for client use.
Managing Director, Nadean McNaught explains: “The Old Trading House is designed to be a space that specifiers visit because they know it will help them find solutions to their design problems. That’s why in addition to a large showroom, we’ve designed in a studio for creatives. They can find inspiration from the settings, then explore the colour, material and finish solutions that work for their project.”
Global Sales Director, Chris Hagan, adds: “I’m particularly excited about the opportunities to use the space for seminars and workshops that educate and inform our clients. Today, a showroom is so much more than a space to show products – it’s somewhere for people to meet, work, talk, create, play and socialise. We can’t wait to welcome the design community to our new home that we hope will become a home for them too.”
The Old Trading House follows the opening of NaughtOne’s new global headquarters in its home county, Yorkshire, in January. Both spaces were designed by a team led by NaughtOne Creative Director, Stephen Floyd.
Stephen says: “Design is a really personal industry – you work with people that you trust and like. NaughtOne’s old showroom in Baker’s Yard was known for its welcome, so we wanted to keep that essence. We built a coffee bar where guests can touchdown, get comfy and talk about what they want to get from the visit.
“We used dramatic focus lighting like a gallery, but accented that with decorative lamps. The colour palette is sophisticated and mature but we’ve cut it with bright pops of colour. All these choices challenge conventional ideas about what offices and other commercial spaces should be and they create a feeling of belonging – a warmth that is more like home. That’s the essence of NaughtOne.”
