Danish homewares retailer Søstrene Grene has confirmed the opening date of its new UK flagship store near Oxford Circus.
Situated on Argyll Street in London, the new two-story flagship will officially open on 28 March 2025 and will offer Scandinavian-inspired homewares, furniture and lifestyle products.
To celebrate the opening, the first 150 customers will receive a voucher for a free large, tufted rug worth over £60, along with a canvas tote bag filled with Søstrene Grene items.
Mikkel Grene, CEO and co-owner of Søstrene Grene, said: “This opening represents a new chapter for Søstrene Grene in the UK. We’ve always envisioned a flagship store in the heart of London, and being so close to Oxford Circus is a real pinch-me moment.
“Since opening less than 18 months ago, our Tottenham Court Road flagship has been a huge success, and we’re excited to build on that momentum. We can’t wait to share our products with even more people in one of the world’s most iconic shopping destinations.”
Søstrene Grene has over 300 stores worldwide specialising in Scandi-inspired designs in a wide variety of homewares, soft furnishings and furniture. The brand aims to open 100 stores in the UK by 2030 and reach 500 stores globally by 2027.
