Nick Hawkins, Managing Director at Loren Williams, shares an insight into the company, recent investments and future plans as it prepares to showcase at the upcoming January Furniture Show.
Premium bed manufacturer Loren Williams started with the core belief that people can achieve anything after a good night’s sleep. Over 60 years on, their commitment to this core belief is at the forefront of everything the company does, and their team works relentlessly to ensure every product developed supports this belief.
In fact, as a second-generation family-owned business, it is still headquartered at their original factory site in Edinburgh, but has now grown to have a global brand presence. “We are proud to have created a range of products that suit all needs and budgets,” Nick said. “Great consideration is taken when designing our products, selecting materials and testing to guarantee premium products of outstanding quality and value, that will stand the test of time.”
A key part of the Loren Williams’ ongoing success is their valued team. Heading up the company is Nick Hawkins, Managing Director, who is supported by Sophie Macnie, Operations Manager, David Blount, Director, Marc Vosilius, CFO, Ryan Allan, Senior Designer, and Khurram Inam, Chief Brand Officer. With this dedicated leadership team in place, each plays a crucial role in its continued success and growth.
“Together, this team is driving the company towards continued success and innovation,” Nick said. With that in mind, Loren Williams has delivered another year of strong business, with significant growth across multiple areas – all while celebrating an historic 60-year anniversary milestone.
“It’s been a fantastic year for us,” Nick continues. “We’re celebrating a major milestone—60 years in business – which makes this year even more special for us. We’ve successfully launched in Australia, expanding our presence internationally, which has opened up new markets and opportunities.
“In the UK, we’ve introduced two new collections, both of which have been very well received. These developments have not only boosted our sales but have also strengthened our brand positioning in both established and emerging markets. We’re excited about the momentum we’ve built and are looking forward to sustaining this growth in 2025.”
During the year, the company has implemented several investments, including warehousing, in both the UK and Australia, to offer faster distribution to its customers. “One of the challenges we are addressing is ensuring we can offer faster distribution to our customers as demand grows,” Nick revealed. “To overcome this, we’ve invested in a larger warehouse, allowing us to hold more stock and meet orders more efficiently.
“We’re also in the process of looking at centralising our warehouse operations, which will streamline logistics and help us deliver products more quickly and reliably across the country. These measures are key to enhancing our service and ensuring customer satisfaction.”
Other key investments have seen the company introduce a new show van, which allows its retail partners to view the latest product offerings without waiting for a trade show, while in addition, the Loren Williams team has expanded across various departments to ensure it has the expertise needed to support its ongoing growth and development.
Furthermore, the company has launched an online trade store to streamline stock management for its retail partners, while other plans are also in the pipeline. “We have several exciting initiatives planned,” Nick said. “We’re currently developing new products, including a flagship anniversary model that celebrates our 60 years in business. Additionally, we’re enhancing our existing product lines to ensure our product collections remain fresh and meet customer’s needs.
“We’re also looking at a dedicated trade showroom where our customers can experience our offerings firsthand. These developments are designed to strengthen our relationships with retailers and provide them with the tools they need to succeed.”
Alongside product development and company practices, another area of importance at Loren Williams is sustainability. “We’re making significant strides across various aspects of our business,” Nick said. “One of our key initiatives is the introduction of sustainable products, such as The Ocean Collection, which incorporates recycled ocean plastics into its design. This not only helps reduce environmental waste but also aligns with our commitment to eco-friendly practices.
“Additionally, we’re investing in new, more energy-efficient vehicles to minimise our carbon footprint. By centralising our distribution, we’re further reducing emissions and optimising our logistics to ensure a more sustainable operation overall. Sustainability is a core focus for us, and we’re continually looking for ways to improve in this area.
“We also see this as a key movement too with the increasing demand for sustainable and eco-friendly products. Consumers are placing greater emphasis on materials like organic fabrics, recycled components, and mattresses that have a reduced environmental impact. We share this commitment and are actively exploring new ways to enhance our sustainability efforts.”
As the business continues its 60-year celebrations, Loren Williams is excited for what 2025 holds and will be exhibiting at the upcoming January Furniture Show (JFS) in Hall 5 on Stand J14.
“We’re proud to see our brand continue to grow, reaching more customers who value quality products,” Nick adds. “We’re always open to expanding our network and welcome opportunities to partner with new retail stockists who share our passion for excellence. Please do come and see us during JFS where we’d be happy to welcome you on our stand.”
Meet Loren Williams
Nick Hawkins – Managing Director
Nick oversees the overall strategic direction of the company. He is responsible for driving growth, expanding into new markets, and ensuring the business continues to thrive. Nick’s leadership has been instrumental in guiding the company through milestones such as our recent expansion into Australia and new international markets.
Sophie Macnie – Operations Manager
Sophie is in charge of ensuring the smooth day-to-day operations of the company. She manages logistics, supply chain efficiency, brand relationships and oversees key operational functions to ensure everything runs like clockwork. Sophie’s role is critical to maintaining the high standards that our customers expect.
Khurram Inam – Chief Brand Officer
Khurram oversees all aspects of branding and marketing, with a focus on enhancing our brand presence both in the UK and internationally. He manages everything from product development to large-scale marketing campaigns, ensuring every touchpoint resonates with our customers. His efforts are key to keeping the brand strong and competitive in an increasingly crowded market. In addition to these key leaders, we’ve also brought on new talent over the past six months to support our growth and expansion:
David Blount – Director
David, Nick’s cousin, plays an integral role within the family business and oversees our operations in Australia. David’s been key in managing our recent expansion into the Australian market and leads efforts to grow the brand internationally.
Marc Vosilius – CFO
As the Chief Financial Officer, Marc manages all financial aspects of the business. His focus is on maintaining financial health, ensuring strong performance, and guiding investment strategies as we continue to expand.
Ryan Allan – Senior Designer
Ryan leads our design team, bringing creative direction to our product development. His role is to ensure that our products not only meet high design standards but also align with our brand’s values and purpose.
