Italian upholstery brand Ego Italiano has opened its largest UK showroom in Milton Keynes.
The 7,000sqft showroom presents the latest collections unveiled at the Milan Exhibition 2025, giving customers the opportunity to experience cutting-edge designs, bold colours, and innovative features directly from Italy.
Alongside these highlights, visitors will find a curated selection of exclusive fabrics and eco-conscious ranges, reflecting EgoItaliano’s commitment to sustainability without compromising on style.
Developed in collaboration with Narendra Shah and Ifaquar Shah of Sofa Lounge Ltd, the Milton Keynes store is a major step in an ongoing UK expansion strategy that will see the brand’s presence grow across more locations nationwide.
“This opening marks an important milestone for Ego Italiano in the UK,” said Sam Faruqi, Agent for Ego Italiano. “Milton Keynes is now home to our largest store in the country, and we are excited to bring our customers the very best of Italian craftsmanship, innovation, and style.”
Celebrated internationally for its contemporary design, craftsmanship, and innovation, EgoItaliano continues to strengthen its presence across Europe and beyond. With the opening of this flagship showroom, the brand sets a new benchmark in the UK market — redefining what luxury Italian living means today.
