Furniture company Deadgood has secured a loan investment through Creative UK’s Culture and Creative Investment Programme (CCIP).
Delivered in partnership with the North East Combined Authority, the CCIP offers investment and support to creative businesses and freelancers across the region.
Deadgood, founded in 2004 by university friends Dan Ziglam and Elliot Brook, has evolved from modest beginnings into one of the go-to brands in the commercial interiors market.
The founders’ vision was to create more opportunities for young and emerging designers, with a focus on original British design. They are true advocates of circular design principles, supporting local communities and pursuing only sustainable business practices that have a positive impact.
The investment will support targeted marketing efforts, including launching new products at trade shows and creating 3D modelling solutions for customers. It will also provide capital to scale operations and meet growing demand for the rug and furniture brands.
Funds will drive product innovation through new collections and customisable options, alongside AI integration to automate bespoke rug design. Supported by Innovate UK’s Creative Catalyst grant, this technology will enhance customisation and differentiate the business from competitors.
Carol Bell, Regional Associate Director, North at Creative UK commented: “It’s inspiring to support Deadgood, a company that has operated in the region for a number of years. This next phase of their development is particularly exciting, as they explore the adoption of AI integration in their work. They are paving the way for more traditional CIs to become early adopters of technology, enhancing the quality of their business.”
Elliot Brook, Founder & Director at Deadgood also commented: “At Deadgood, our vision is to continue building an internationally recognised design brand, known for championing bold British creativity and rooted in collaboration and purpose. We are delighted that Creative UK is on board for the next stage of our evolution as we continue challenging the perception of what a commercial furniture brand should look like, all the while developing simple products for modern interiors.”
