F&F launches debut homeware brand

Tesco clothing brand F&F has launched its debut homeware brand, F&F Home, offering over 1,000 lines across home décor and furnishings.

Products from the range include plates and glassware, rugs and foot stools, bedding, soft furnishings, and decorative accessories.

The in-house F&F Home design team at Tesco and trend experts, who have developed and curated the range, have focused on a palette of whites and neutrals which look to tap into upcoming autumn and winter trends.

F&F Home head of design Donna Bridgeman said: “We’ve worked tirelessly to create pieces that hold longevity in their styles and can form the foundations of a restful, calm, and balanced home.

“The simplicity of using barely-there colours is our key focus for creating a contemporary cosy look, bringing warmth into homes for paired back effortless style in the winter months.”

Jan Marchant, F&F Home CEO, added: “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality.

“With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”

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