Flooring distributor Likewise Group plc has announced a positive start to 2024 with sales revenue to the end of February increasing by 11.5% to £22.8m compared with the corresponding period last year.

Sales in Likewise Branded businesses have increased by 20.1% to £15.4 million, with average daily sales increasing by 14.5%, with early trends “positive” as the Board remains confident in meeting market expectations for 2024.

The Group has continued to invest and increase its market presence with 11 additional executives being recruited recently to enlarge the Sales Teams throughout the UK. This includes Scotland, North West England, The Midlands, South Wales, South West England, London and the South East.

Valley Wholesale Carpets Limited continues to be a particularly important contributor to Group profitability and positive Cash Flow. Valley continues to expand its geographical reach and also has impressive product launches with additional Point of Sale initiatives to further increase its market presence.

An agreement to lease has now exchanged to enable A&A in Manchester to move into a new Logistics Centre allowing A&A to be part of the Likewise Logistics Network.

Tony Brewer, Chief Executive of Likewise said: “A good start to the year with many opportunities before us. The ongoing investment in Sales Teams, Product and Point of Sale Displays will continue to increase our market share.

“The logistics infrastructure the Group has created over the last 3 years is now very well positioned to process and deliver the increasing demand.”