Department store retailer Frasers Group has announced the opening of its new flagship store in Sheffield.

Situated at the Meadowhall Shopping Centre, the 100,000sqft ‘next-generation’ store offers access to a variety of premium lifestyle and sports brands, as well as a Sofa.com furniture space.

The sofa concession features a unique contemporary furniture range.

David Epstein, managing director of premium and luxury at Frasers Group, commented: “Our Frasers Meadowhall flagship store demonstrates the group’s commitment to setting a new benchmark in retail and creating exceptional shopping destinations.

“Driven by our strong partnerships with some of the most renowned premium and lifestyle brands in the industry, we’ve developed an elevated space that combines quality, variety, and innovation.

“With an unrivalled offering of the best in fashion, footwear, and accessories as well as our most expansive homeware destination to date, this store creates an engaging and inspiring shopping experience for consumers that showcase the very best of what our brand partners have to offer.”