French homeware brand La Redoute Interieurs has announced the appointment of Beatrice Hericourt as its new Chief Executive Officer (CEO).

Effective from 22 April 2025, Beatrice will be responsible for supporting a new growth cycle for the company, in France and internationally, and strengthening its position as a major e-commerce player in the Home and Fashion markets.

Commenting on the appointment, the company said: “We are pleased to announce the appointment of Beatrice Hericourt as Chief Executive Officer of La Redoute.

“With over 25 years’ experience in steering the strategy, purchasing and transformation of major French players, Béatrice Héricourt is a recognised professional in the omni-channel retail, ready-to-wear and home sectors.

“The Executive Committe and all La Redoute teams wish her every success in her new role!”