Interior design and furnishings group, Sanderson Design Group PLC, has announced that it has launched a new direct to customer website for its Morris & Co. brand, a first for the group and a strategy step change to reach a wider, direct audience.

The website, wmorrisandco.com/uk, is to also educate on the incredible legacy of English textile designer, artist, writer, poet, and socialist activist associated with the Arts & Crafts moment, William Morris. Founded in 1861 by William Morris, the original Morris & Co. has long been synonymous with exquisite craftsmanship and design.

For the first time, the extensive range of original wallpaper, paint, fabric, home decor and lifestyle products is available for purchase through a refined digital experience.

“With our new D2C website, we aim to enlighten global customers on the rich history of William Morris designs and encourage them to Own the Original,” the brand said. “This dynamic platform not only celebrates our storied heritage but also offers an immersive shopping experience where customers can explore the rich history of Morris & Co.

“In an exciting new chapter, Morris & Co. proudly introduces a made-to-measure service, offering tailored headboards, curtains, blinds, and cushions; allowing customers to create unique and personalised spaces with ease, using the craftsmanship that Morris & Co. has been renowned for over a century. For those seeking an in store experience, Morris & Co. devotees can continue to shop products nationwide, through its retail partners, all conveniently listed on the new website.

“Visitors to the new website will enjoy behind-the-scenes access to the brand’s rich heritage, design and production stories that contribute towards these premium products.”