UK searches of furniture during January delivered a positive month, with searches of garden furniture and the January Furniture Show standing out.
According to Google search data analysed by Big Furniture Group, six days during January 2025 saw ‘furniture’ searches record an index score of 90 or more, while a score over 80 came in at 12 days. The highest searched date was 28 December with a full score 100.
Google index’s its search data to 100. This means where 100 is the maximum search interest for the term selected, it is the highest value and indicates a high internet search.
The results saw related searches of specific brand terms that included ‘furniture 123 reviews’, up 130%, ‘john lewis garden furniture’, up 130%, and ‘ikea garden furniture’, up 110%. Other popular terms included ‘garden furniture’, up 60%, ‘oak furniture land wardrobes’, up 450%, and ‘January furniture show’, up 200%, as well as ‘bramblecrest garden furniture’, up 250%. There were also other ‘garden furniture’ related searches such as ‘garden furniture sets’ and ‘wooden garden furniture’, while ‘grey bedroom furniture’ also proved popular.
Other search terms Big Furniture Group reviewed included mattresses, bedroom furniture, dining furniture, living room furniture, sofas, carpets and flooring.
Mattresses
Mattress searches recorded three peak dates with an index score value of 90 or more. The highest searched date was 5 January with a full score of 100. Related brand searches saw Emma– up 140%, Harrison Spinks, Visrping, OTTY, DFS, IKEA, Bensons for Beds and John Lewis. The term ‘how often should you change your mattress’ saw searches rise 150%, while ‘small double ottoman bed’ searches increased 70%, ‘Harrison Spinks mattress’ searches rose 50% and ‘dreamcloud luxury hybrid mattress’ saw an increase of 50%. Meanwhile, ‘best mattresses for side sleepers’ searches and ‘how long do memory foam mattresses last’ were breakout searches. Another popular term was ‘mattresses for adjustable beds’, which jumped 3,500%.
Bedroom furniture
Bedroom furniture searches recorded two days of peak activity with an index value over 90. The highest searched date was 18 January with a full score of 100. Popular brand searches included ercol, B&Q, Barker and Stonehouse, DFS, The Range, Cox & Cox, Bensons for Beds, Howdens, Wren, IKEA, John Lewis and Loaf – with the latter experiencing a rise of 3,350% in searches. The term ‘bedroom furniture sets’ rose 3,250%, while ‘john lewis wardrobes’ searches were up 2,450%. Other breakout searches included ‘children’s bedroom furniture sets uk’, ‘modular bedroom furniture’, ‘girls bedroom furniture set’, ‘industrial bedroom furniture’, ‘space saving bedroom furniture’ and ‘dark grey bedroom furniture’.
Dining furniture
Dining furniture searches recorded two days of peak activity with an index value over 90. The most searched date was 4 January, which scored a full 100. Popular brand searches included Homebase, The Cotswold Company, Furniture Village, Kettler, JYSK, Danetti, ercol, Heal’s, John Lewis, M&S, OKA and Oak Furnitureland. The terms ‘garden furniture’, ‘mango wood furniture’, ‘rattan dining chair’, ‘marble dining table and 6 chairs’, ‘upholstered dining chairs’ and ‘scandinavian furniture’ were all breakout searches.
Living room furniture
Living room furniture saw two peak days during the month. The most searched day was 19 January that scored the full 100 score. Popular brand related searches included ScS, The Cotswold Company, Next, Dusk, B&M and Roseland. The terms ‘white gloss living room furniture’, ‘floating shelf’, ‘modern living ideas’, ‘coffee tables for living room’, ‘wall units for living room’, ‘grey living room furniture sets’, ‘floor lamps for living room’, ‘pine living room furniture’ and ‘3 piece living room furniture set’ were all breakout searches.
Sofas
Sofa searches saw six peak dates, with the highest score of 100 recorded on 19 January. Popular related brand searches included ScS, Next, Duresta, DFS, Parker Knoll, Kingcome, ercol, Sofas & Stuff, Neptune, Darlings of Chelsea, Tetrad, Fama, Heal’s and La-Z-Boy. Search terms included ‘garden sofa set’, up 70%, ‘outdoor sofa’, up 60% and ‘best sofa beds uk’, up by 60%. Other terms included ‘scs sofa bed’, up 60%, ‘L shape sofa bed’, up 60%, ‘sofas on finance’, up 150% and ‘beige sofas’ – up 70%. As for breakout searches, these included ‘dfs leather sofas clearance’, ‘laura Ashley furniture’ and ‘2 seater sofas under £200’.
Flooring & Carpets
Flooring searches saw seven days scoring over 90, with the highest date being 18 January, scoring the full 100. Carpet searches saw two days scoring over 90, with the highest date on 25 January scoring the full 100. Popular brand searches included Cormar Carpets, John Lewis, Tapi, Flooring Direct, Amtico, Flooring Hut and Abingdon Flooring. Popular search terms included ‘john lewis carpets’, up 250%, ‘buy carpet online’, up 200%, ‘hard wearing carpet’, up 140%, ‘light grey carpet’, up 120%, ‘grey carpet bedroom’, up 60%, and ‘stair runners’, up 50%. As for flooring, related searches included ‘fibre flooring’, up 50%, ‘best flooring for kitchen’, up 40%, ‘clearance vinyl flooring rolls’, up 120% and ‘luxury flooring and furnishings’, up 50%.
How can these stats help?
This data from Google indicates popular searches from multiple categories. Knowing what consumers are searching online can play an advantage into future promotions and general search behaviour.
