Saima Mobeen, Director at FURNY, shares a look at its revolutionary online marketplace designed to streamline the furniture shopping experience.
With technology changing the furniture landscape at pace, FURNY has its own Augmented Reality (AR) offering that can help businesses take full advantage of product imagery, without having the inhouse tools.
“FURNY is a platform that focuses on furniture and furnishing items for homes and offices,” Saima said. “The distinctive feature of FURNY is AR that enables customers to visualise the furniture items in their required space through their mobile phone or tablet cameras before placing an order.
“FURNY allows customers to compare various products from different brands and assist in making the right decision. The added benefit is that customers do not have to jump to different brands websites to place an order, they can place orders directly through FURNY.”
So how does it work? FURNY integrates cutting-edge AR technology to enhance product images with the aim to provide an immersive and engaging experience for the user. The business already works with a range of brands, including Andrew Martin, Dynamic Solutions, Artisan and TOV Furniture to name but a few, and has ambitious plans to expand further with its innovative technology.
“Imagine virtually placing a sofa in your living room or a bookshelf in your study, all from the comfort of your couch,” says Saima. “Our AR feature lets you see exactly how furniture will look and fit in a space before buying, eliminating any guesswork and complex measurements, whilst ensuring a perfect fit.
“To best use an AR environment, the products images must be in 3D and we understand that most of the furniture manufacturers/wholesalers/retailers are struggling in this area as it can be a significant investment to do this internally.
“Therefore, our platform aims to facilitate this need, where we also offer to convert 2D images into 3D models with high quality and affordable solutions. The vendors can use these 3D models on their own website as well as using FURNY to resell their products with an AR environment.”
Furthermore, FURNY says that its platform can also be the centre of inspiration where businesses can source emerging trends. “We go beyond just shopping,” Saima adds. “Our curated content and inspiration boards can spark creativity and help discover new design ideas and trends.
“This is just the beginning with a lot of innovation to come as we continue to develop in providing the best, and most engaging, customer shopping experience possible. To find out how we can help your business with our AR platform, get in touch today!”
