In the next part of our ongoing sustainable series, Danish furniture retailer JYSK shares its latest sustainability progress.
JYSK
Danish furniture retailer JYSK has been busy with a number of sustainable business initiatives to support the global movement towards greener business practices. Since 2021, JYSK has been updating its packaging to remove as much unnecessary plastic as possible. In 2021, the company successfully updated its packaging on bed linen and bed sheets from plastic bags to FSCTM certified paper bands which resulted in an estimated saving of 27 million plastic bags annually.
As of March 2024, the same packaging concept has now been introduced across a number of its duvet lines. This move has not only reduced plastic waste, but also streamlined its freight requirements, allowing room for an additional 300,000 units within the existing container space.
The packaging initiative has also been seen across its distribution network, as they have introduced a reusable material cover for its delivery pallets, replacing a previously plastic foil, saving approx. 920,000kg of plastic annually.
Furthermore, JYSK has introduce lyocell bed sheets as an alternative to cotton. Lyocell is a good alternative to cotton and offers several advantages for textile production in JYSK products. On 25 June, three new series of bed sheets were launched for sale in all JYSK stores worldwide.
JYSK said that 35 % of the material composition in these sheets will now be from lyocell, which is a fabric made from wood pulp from eucalyptus trees. In 2025, JYSK added that the plan is to introduce a selection of bed linen made with more lyocell.
Berit Stokholm Christiansen, Senior Category Manager, Duvets, Pillows, Bed linen & Sheets, said: “One of the things we focus on in JYSK is the raw materials used for our products, and we are always looking for new materials that can be incorporated into our products. Lyocell is an interesting alternative to cotton as the amount of water used in the production process is lower than for cotton production.”
JYSK will also save 78 tonnes of plastic packaging on curtains, changing from plastic packaging to cardboard bellybands on ready-made curtains. The change is part of JYSK’s strategic work to reduce the use of plastic.
By changing the packaging from plastic to cardboard bellybands on ready-made curtains, JYSK will save around 78 tonnes of plastic every year. The improvement has already been introduced on all curtain subgroups in all JYSK stores around the world (except string curtains).
“The primary reason for this change is to reduce our use of plastic, and 78 tonnes is quite a significant reduction. With the new packaging, you also see the colours of the products more clearly, which attracts more attention. The feedback from our colleagues in the stores is that it looks nice and gives a more consistent impression along with the bellyband on other product groups,” says Lene Østerberg, Category Buyer Window Dressing.
