A new luxury Italian furniture atelier and emporium has launched with its debut UK showroom in Watford.

Greycaine, a designer Italian furniture emporium that combines “timeless design, exceptional craftsmanship and Italian artistry to create an unparalleled collection of furniture” has opened a showroom at Unit 7 Trade Park on Greycaine Road in Watford.

The UK showroom spans over 3,000sqft and features a handpicked selection of furniture as well as a dedicated interior design area, where customers can receive personalised consultations from the Greycaine team.

“Rooted in the rich heritage of Italian artistry and inspired by contemporary living, Greycaine’s debut collection brings a new era to the furniture category,” the company said. “Each piece is meticulously crafted, using cutting edge techniques, incorporating premium Italian fabrics and sustainably sourced woods.”

The inaugural collection includes a curated edit of sofas, dining tables, chairs, desks, wardrobes and statement accent pieces, which can be customised in a selection of fabrics and colourways.  Greycaine also offers a bespoke service via its team of skilled in-house designers who can create one-of-a-kind pieces, tailored exclusively for the individual.

“We are thrilled to launch Greycaine and share our vision to showcase beautiful furniture that inspires and brings the essence of Italian luxury into the home,” said Cristina Rugo, Creative Director. “We look forward to welcoming customers to explore the collections in our new showroom.”